Starting or growing a new business? Join our November masterclass for new entrepreneurs
Starting out in your own business can feel like a daunting task, but if you know your market, understand how your business works and understand your target customer, you are in a good position.
Where many entrepreneurial minds get stuck, is knowing how to start, how to create a winning strategy, how to plan and the biggest issue we hear, is knowing how to get the marketing right.
Often when people think about marketing, they see an 'expense' but don't understand what the expense will yield for them. Marketing is a key part of business success, it should be considered as an important 'investment' in your business, not a luxury 'expense' but a vital part of starting, growing and maintaining a successful business or brand.
Think about when you are shopping, even the biggest brands compete for your attention - on and offline. People have much more choice these days to choose known brands, or find obscure brands and customers are more open to trying new local brands. This is both a blessing and a curse - it massively increases competition and means we have to be more creative in order to stand out from the crowd (the downside - sort of!) on the other hand, it creates new opportunities for smaller brands, for start up's and niche brands to define and target a piece of the market, and work on building loyalty to your brand by offering your customer something unique.
Have you got questions about starting a business and creating a marketing strategy?
Our masterclass is tailored to your business needs, it involves a one to one consultation, a personalised one to one strategic planning session, a personal / business development plan.